Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: Branding on the Web. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so. This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding. Smelltu hér til að finna frábær tilboð og hlaða niður bestu bókinni : CLIQUEZ ICI POUR LIRE LE LIVRE PDF
0 kommentar(er)
